Search Engine Optimization
SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It’s the original multifaceted digital marketing strategy.
No other tactic relies on well-produced, focused, valid, current, and information with good intent as much as search engine optimization (SEO) does.
SEO is a special recipe that balances the symmetry of quality content creation and optimization, paired with social and targeted marketing campaigns that are all deeply rooted in a technology-based understanding of your audiences and their affinities, habits, behaviors and what makes them take action.